Digital marketing and lead generation might sound like scary terms when you’re starting out, but don’t be nervous. Online lead generation is just a fancy way of saying how to get people interested in your business through the web.
If you’re looking to get a foot in the door online, keep reading to discover how to make digital marketing lead generation tools work for you.
1. Search Them Out with Social Media
At the beginning of 2018, a whopping 42 percent of the global population were on social media, a figure that’s growing 13 percent every single year. Your posts and social media ads could make it all across the planet in milliseconds, so make them count.
With your target market in mind, choose at least three social media channels your audience uses. Make sure you post intuitive, attention-grabbing content. Once your post is shared, you’ll be reeling in leads hand over fist.
2. Lasoo ‘Em in with Local SEO
SEO, or Search Engine Optimization, is basically getting yourself in Google’s good book. Local SEO will increase your popularity in local search results.
For example, if you’re a restaurant in Lubec, ME, use targeted keywords to get your joint on the online map. Whenever people search for places to eat/drink/shop in your neck of the woods, you want to be one of the first names they see.
3. Catch Them with Clever Content
Your content needs to be clever and appealing, and leave readers wanting more. Today, consumers are far more likely to share something interesting that they’ve read rather than all-style-no-substance posts.
Use engaging headers to get them hooked, and an appropriate writing style to keep them interested. Teach your prospective leads something, and they’ll be back for more.
4. Guest Post to Get Ahead
One of the best lead generation tools online is to put yourself out there by writing guest posts. Guest posts are where you write a blog post for another company, which includes a backlink back to your website.
While you may not make a lot of money with the post itself, the quality leads and web traffic it’ll generate is worth its weight in gold.
5. Enlighten with Emails
Email might be one of the ‘oldest’ forms of online communication out there, but it’s still one of the best. As long as you have permission to contact customers and potential leads, you can pop up in their inbox, no problem.
Today’s consumer is all about being educated and informed, and the hard-sell is dying in this digital age. Rather than pushing products on your leads, explain what they need them and why, and how yours are better than those of your competitors.
These Lead Generation Tools Will Get You on the Grid
Old-school marketing like word-of-mouth advertising (social media), leaflet drops (email), and open houses (forums) are all still viable lead generation tools. The digital flipside? They’re done virtually through your computer, instead.
With social media, you can get your name out there through some careful thought and the click of a button. Local SEO will put you on the real-world map. And intelligent content won’t just get you noticed – it’ll get ’em through the door.
If you need help starting out in the world of digital lead generation, you’re in the right place. Contact us to see your name light up in the digital sky!