Around 90% of potential customers that read your headline will also read your call to actions.

But, what is a CTA? Do you need one?

If you want to convert those potential customers into paying customers, you need a strong CTA. This will help your business grow.

Keep reading to find out more about CTA’s and how they can help you.

What is a CTA?

CTA stands for call-to-action. It’s used to get a reader to take an action after they visit your website or have any interaction with your company online.

You can think of a CTA as you placing an order at a restaurant. If you never tell the waiter what to bring you, they won’t bring you anything. In the same way, you need to let readers know what you want them to do.

Remember there are different types of CTA’s from word strings to click buttons that create an urgency to: “Click here” “Call Now” “Leave your email and we will reach out when we have more in stock.”

Why Use CTA’s in Marketing

If you have a high-ranking website, you’ll be getting quite a bit of organic traffic. But, if you don’t tell that traffic what to do, they won’t interact further with your website or business.

Often, marketers use a CTA to generate leads. A lead is when a casual reader expresses further interest in your product or service. You can then turn these leads into paying customers if you have a strong CTA.

Without a strong CTA, you will miss out on numerous leads. In the end, this will hurt your business.

How to Write a Strong Call To Actions

Writing a strong CTA will help you capture those leads, so here are some quick tips on how to do that.

Use Verbs

Make your call to actions clear by starting it with an imperative verb. Also known as a command verb, this gives clear direction so readers will know what they should do.

Use Numbers In Your Call To Actions

Numbers tell readers exactly what they can expect to pay if you want them to buy a product or service. It may also show them how much they can save if they act fast.

By using numbers in your CTA, it adds strength and clarity.

Get Readers Excited

Another way to create a strong CTA is to touch readers emotionally. Get them excited about what you’re offering them. You can do this by using time-sensitive words like “now” or “today.”

Keep it Simple

You should only have one CTA per web page. Otherwise, your readers may get confused as to what their next step should be. Then they may not act at all.

Think about what you want readers to do when landing on a certain page. Do you want them to sign up for a free trial? Do you want them to contact you? Pick one and let them know.

Need Help with Lead Generation?

Now you’ve answered the question “what is a CTA?”. You know how it can help you grow your business, and how to use them to generate leads.

Click Leads has the experience and ability to help you generate more leads for your business in le