There are almost a countless number of businesses nowadays in different industries. All businesses share one common function: Lead Generation. Aside from traffic and especially sales, this is what makes a business successful. Even the most simple
In order to obtain these potential contacts, leads must be acquired, either in-house or outsourced, but it must be done. We have devised a list of 11 simple strategies to generate leads in 2019.
If you’re new to business, you might be thinking, what is Lead Generation? Lead Generation is the process of attracting and capturing the interest of potential customers to your business. The question is how to make your products attract target market leads.
1. A Captivating Blog
Having a blog is one of the effective ways to generate leads in addition to a visually appealing website. This has been used for a long time and it is still one of the top strategies in order to generate leads. People are always curious. They always want to know what is new, how can they benefit from it, topics that spark their interest.
Think like the customer: “What’s in it for me?” The more interesting blogs you have on your page, the more clicks you can get, the more chances of a user being interested in your website, and a possibility of them becoming your client/customer. Also known as a Click Funnel.
Note that starting a blog may be easy, but maintaining it with intriguing content is time consuming work. Being consistent with your blog posting is not only great for lead generation, but it also helps your search engine ranking, therefore, it goes back to having the chance to capture more leads once your blog or website’s rank is on top!
2. Facebook Advertising
Social media influences people in many ways. There are many cost-effective methods to advertise your business on different social media platforms such as on Facebook, Instagram, YouTube, Twitter, LinkedIn and more.
A simple post by your business with an attractive photo and the use of hashtags instantly becomes promotional material! When picking a social media site to focus on capturing your target market, Facebook is recommended. You might be thinking, out of all social media sites, why Facebook?
Aside from being one of the biggest social media sites, it was said that in the fourth quarter of 2018, Facebook has 2.32 billion active users monthly. Your business gets the chance to reach as far as the world!
Only an effective Facebook advertising strategy can help your business generate leads.
Here’s an example of a simple Facebook advertising strategy you can do for your business. Facebook has a feature called “Boost” where you can advertise your business within the platform.
First, you have to create a post you want to boost. You will then see an option similar to the photo below:
After clicking on that, you will be able to customize your advertisement’s reach, see the photo below!
You will also be able to customize your budget as well which makes it very easy for start-ups and small businesses that would like to enhance their online presence!
When you’re all set, click on the blue BOOST button and your ad will be subject to Facebook’s approval. O
Here at Click Leads, we develop effective Facebook ads that can help improve your social media or digital visibility.
3. Email Gating
Before you get access to a free trial, a video or an article, a text or pop-up may appear requesting your email. It’s like saying if you want something from me you have to give me something first. This may also be used as a call-to-action at the sides of a webpage.
4. YouTube Videos
YouTube is a growing community and a free source of learning for most people, including businesses. Utilize your channel by creating content that is relatable to what your business does to differentiate your services. You may create tutorials or even show off your portfolio.
People will take the help that they need for their development. Your videos can help them lead to your website and they can be converted into customers. Another perk is that YouTube can help your SEO rankings plus those videos can be monetized by YouTube.
5. Make Use of Quora or Yahoo! Answers
We emphasize the reality of people’s curiosity and their need to learn. Answering their questions can help redirect them from their question submitted in Quora or Yahoo answers, to your website! Just make sure you answer questions that are related to your business and build-up your comment profile in these two websites. It adds credibility and trustworthiness.
6. Utilize LinkedIn
LinkedIn connects business to business. Also known as B2B. Post content that is relevant to your business. Make use of the hashtags to allow business to see your content. This allows you to have a chance to connect to potential customers, or your leads itself!
7. Mobile-Friendly Website
There are 3.7 billion active mobile internet users. These days, mobile devices top as one of the most used devices to look at websites. Make sure that you website is mobile-responsive, especially your fillable forms!
Allow your fill-up pages to be easily accessed by users. Test it if it lags, slows down or crashes when being used in a mobile device! That user that might be filling out a form may be your next customer!
8. Reach Out to Influencers
This does not mean face-to-face, although that could be better. Ask these influencers if they would like to be a guest writer in your website. Collaborate with them. You may also ask them if they can link a part of your website in their own! Or if you can send them a product description for them to post on their channels.
9. Add Chatbots
Artificial Intelligence (AI) is permeating throughout different technologies. From smartphones to TV’s, IFTTT or Virtual Reality, there will be AI in your life. Why not integrate it into your businesses? Utilize a chatbot in your website or social media site to answer customer concerns will reduce time to respond. If you have any KPI’s in place of quickly you can now resolved a customer issue this is where you get a leg up!
10. Search Engine Optimization (SEO)
A simple and effective way to earn leads. SEO is executed by all size businesses! You might consider the complexity of dealing with it on a website. But these days, you can find enough information to do it yourself or hire Click Leads to optimize your entire website!
Having your website rank on the first page of search engines increases your chances of generating leads! Handling SEO can be a full-time job. Click Leads offers SEO services that will keep your website visible to search engines. Work on your business while we work on your website’s SEO!
11. Incentive Referrals
This type of strategy is great for eCommerce businesses. Here’s an example. When customer A refers customer B to sign up for an account or a newsletter to a specific website, customer A gets an incentive. That incentive may be earning discounts, more storage space or most commonly affiliate fee’s. You didn’t just get one lead, but two! An effective strategy is needed in order for this to achieve its goal.
Lead generation may take a lot of work. Although in the long run, as long as you are consistent with it and you are open to ideas on how to improve your market reach, you can be successful with it. This process can be used by anyone in any industry to gain potential customers. When done right, the leads itself will consult to you.
We hope that these simple strategies to generate leads will help you in improving your business.
Interested on learning how you can gain leads for your business? You’ve come to the right place! Talk to us and let us generate your leads today!